Does Buying LESS Help to Define Your Personal Style?


Personal style has always been a bit of a murky subject for me.

When I was younger, I was always one of those girls who didn’t really know what her personal style was.

Sure, I knew what I liked the look of and I knew what I liked seeing on other people, but when it came to my own style, I never could quite grasp the concept of it.

Whenever I would go shopping with someone and they would ask “so what style of clothes do you like then?” I would always reply with a mumble, a murmur, a few um’s and er’s, until finally a pitiful reply of “well I wear jeans a lot”.

It’s not that I didn’t like clothes, in fact quite the opposite I bloomin’ loved clothes (and I still do). It’s just that I never quite felt like I had hit the nail on the head when it came to cracking my personal style and struggling with low self-esteem didn’t exactly lead the way for being daring and experimental with fashion.



I always had a little bit of a love/hate relationship with shopping too. On the one hand, I loved going shopping, loved seeing what new trends were out there and loved the thought of coming home with some sweet new styles. But on the other hand, shopping also used to overwhelm me.

I desperately wanted to be one of the girls that would stroll out of a store with bags and bags of clothes draped over her arms, feeling confident in everything that she’d bought, knowing that she would look 10/10 in them.

But I wasn’t. I always found it a struggle. I wouldn’t know where to start.

When you walk into a store, you’re instantly hit with hundreds of different trends, styles, pieces and while they all look fantastic, if you haven’t yet defined your personal style, it can feel like an uphill battle.


Top – People Tree

Dungarees – Second hand

Shoes – Ethletic


So what’s the solution? For me, it was buying less.

It sounds crazy. Surely if you want to figure out your personal style, you need to buy as many clothes as possible to know what you like and don’t like?

Well, I don’t think so.

Have you ever seen something, (whether it’s a top, jacket, jeans, shoes etc.) and you instantly fall in love with it? You don’t overthink it, you don’t question whether it will look good on you or not, you just react to it with pure emotion. In that moment you just know you love it and you know you want it.

Then whenever you wear it you feel good. You feel like a total babe that can conquer the world. More importantly, you feel like you.

On the flipside, have you ever bought a huge haul of clothes but haven’t been totally sold on them from the outset? You buy them, wear them a handful of times, but never quite get that va va voom feeling that you want.

Now don’t get me wrong, I know life can be cruel and that sometimes we buy stuff we love, but it doesn’t quite give you that fuzzy feeling when you wear it, even though you desperately want it to. Likewise, I know that sometimes you can buy something you’re unsure of, try it on and then absolutely adore it.


What I am saying is that if you’re struggling to define your personal style, listen to what your gut is telling you.

Look at other people’s style that you admire and draw inspiration from them. What do you like about their style? What don’t you like? Does your current style reflect the things you do like?

Be selective. Begin by only purchasing items that give you that feeling to help you become in tune with your style.

Over time, take a look at what you’ve bought and think about the pieces that you’ve fallen in love with. What made you fall in love with them? How do they make you feel when you wear them? Is there a common theme starting to emerge?

Being selective about what I buy has helped me to define my personal style. I now feel like I understand myself better and for the first time in a very long time, I’m beginning to feel happy and confident with my style.

Whether you use this method or not, only you can truly know what your style is and what makes you feel great. Once you find it, just keep doing you.




  • robyn

    Yes! I completely agree with everything in this post! It took me so long to work out what my personal style was and I get everything you say in this post! It’s so important to just feel comfortable with how you dress.
    Robyn //

  • Emma Pearson

    Arghh, I love that top…mega cute! I 100% relate to this post, very well written! I love shopping, but get stressed out when I can’t find what I’m looking for! I am beginning to learn that less is more when it comes to how much I have in my wardrobe.

  • Corinne & Kirsty

    I think, when you buy a lot, you have so much you can never choose and always end up wearing the same things. So if you buy less, you still wear the same things but then you realize what style you are. so it might help you yes ahah xx corinne

  • Jessica Keynes


    I still don’t really know what my style is 🙁 I too have this love hate relationship with clothes and shopping. I used to buy lots of clothes then feel silly, plain, or uncomfortable in them and never wear them again. Now I rarely buy clothes (because I’m always poor) unless I can’t live without something.

    I still don’t really know what my style is but I don’t waste as much money trying to figure it out.

  • Robyn

    Firstly, loving the outfit!! It’s so cute!
    Secondly, I actually couldn’t agree more! This is something I need to do! I’m constantly buying new clothes and my style changes weekly!! An inspirational post!! xx

  • Jan

    What works for me, as a complete tomboy, was buying more secondhand clothes in charity shops and donating the clothes I didn’t like after all. Easier to try stuff on and see if you can mix and match with the rest of your wardrobe. I don’t know what’s in there and I have to see combinations together before I can figure out if it works (or, ask my fashion / beauty blogger friends on Twitter for their brutally honest opinions).

    I still go for jeans, Converse and a cute (usually geeky) top, but there are special occasions that require better clothes than my daily uniform!

  • Chloe Abigail

    That’s a great technique Jan – I find buying second-hand a great way of discovering your personal style, without draining your bank account at the same time! I think there will always be your ‘go-to’ combination. Mine is usually jeans, boots and an inserting top or jumper. Thanks for reading! x

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