Making Brands Go Cruelty-Free: How to Make Your Voice Heard
Cruelty-Free

Making Brands Go Cruelty-Free: How to Make Your Voice Heard

  Despite there being a lot of great cruelty-free brands around, it can be disheartening to learn when your favourite brand isn’t. The words ‘animal testing’ and ‘cruelty-free’ have become quite the buzzwords in recent years, so it can be surprising to learn that there are companies out there that…

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What Does Cruelty Free Mean? Reasons to Go Cruelty Free Right Now
Cruelty-Free

What Does Cruelty Free Mean? Reasons to Go Cruelty Free Right Now

  Back in 2015, I made the decision to only buy cruelty free products. Since then, I’ve written a fair number of posts talking about being cruelty free. Heck, my first ever blog post provided tips on how to go cruelty free. But, what does being cruelty free really mean and…

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Gift Ideas That Won’t Cost The Earth
Festive

Gift Ideas That Won’t Cost The Earth

Without a doubt, Christmas is my favourite time of the year. I love the pretty lights, the good food, spending time with loved ones and the freedom to watch elf on repeat without judgement. However, the holiday season can be very wasteful. Often, people will just buy gifts for the…

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Parent Companies: Should We Buy From Them?
Cruelty-Free

Parent Companies: Should We Buy From Them?

  Parent companies. What are they exactly and what’s the big deal about them? Deciding whether or not to support a brand owned by a parent company that does test on animals is a hot topic, and is one that I’ve gone back and forth with during my time as…

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A Review of e.l.f. Cosmetics
Beauty

A Review of e.l.f. Cosmetics

If you’ve been in the cruelty-free game for a lengthy amount of time, you’ve probably heard of a makeup brand called e.l.f. Cosmetics. e.l.f. (or eyes, lips and face if we’re getting technical) is a well-known beauty brand in the US. They have a HUGE range of cosmetics, from foundations,…

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