5 Great Cruelty-Free Makeup Brands on the High Street

If you’re thinking about switching to cruelty-free cosmetics or have already made the leap, building your makeup collection can seem like a daunting task.

When you first start looking into cruelty-free beauty, it can feel as if every single cosmetic brand test on animals in some way and that if you want to shop cruelty-free, it’s going to cost you an arm and a leg to buy the necessities.

In actual fact, there are some really great brands on the high-street, that are affordable too!

Barry M

It may come as a bit of a surprise to some people that yes, Barry M is a cruelty-free cosmetic brand. With a range of different products, shopping with Barry M will mean that you will be able to build up your makeup collection in no time. A few favourites of mine has to be their ‘Eye Define Waterproof Liquid Eyeliner’ and their silky lipsticks and liners. Plus, don’t forget to check out their extensive range of nail varnishes!


GOSH Cosmetics is a brand that I hadn’t heard a lot about before making the switch but stumbled across them whilst checking out my local Superdrug. GOSH is a highly affordable brand with a great range of products. A few favourites of mine include their X-ceptional foundation range (which has a porcelain shade that ACTUALLY matches my pale face) and their Primer and Mattifying Setting Powder, which pretty much takes away any shiny patches from applying your foundation.


Revolution is another cruelty-free brand that has grown in popularity in recent years. You can pick up a few makeup essentials from these guys such as lipstick and mascara, but what really sets them apart from the rest is their out-of-this-world makeup palettes. Including treasures such as their ‘Ultra Cover and Conceal Palette’ and their vast range of eyeshadow sets that would definitely give the NAKED palettes a run for their money.

B. Range

If you’re a Superdrug fan like I am then you may already have heard of these guys. If not, then B. is Superdrug’s own range of cosmetics that are cruelty-free. Superdrug itself is a cruelty-free company, meaning that if you buy any of their own shampoos, conditioners, hair dyes etc. then they are going to be cruelty-free. Superdrug’s B. range sells an array of makeup staples, but also some other necessities such as moisturisers, micellar water, face masks and more. Highly recommend checking these guys out next time you find yourself in your local Superdrug store!


Sleek is another really affordable makeup brand that is cruelty-free. If you’re looking for no-hassle makeup sets on a budget, then I would recommend checking out Sleek. They offer some great ‘basics’ for makeup enthusiasts who want to experiment with different techniques, such as contouring as well as bigger sets for the more experienced makeup lovers. Either way, you’re bound to find some great products at even greater prices!


Whether you decide to buy from these brands or not, the main point to take away here is that buying cruelty-free doesn’t have to be a headache. More and more affordable brands are popping up on the high-street, so there really is no excuse for not going cruelty-free!


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Read previous post:
Day Out at the Portsmouth Vegan Festival

On Saturday the 25th of February, the Guildhall in Portsmouth hosted a Vegan Festival. Being someone who is interested in...